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Jusan - What is home to you?

Jusan Bank
Project overview

About the Project: In 2019, JUSAN underwent a rebranding and they approached us with a request to create a video to increase brand awareness. The main goal of the advertising campaign was to show what home means to Kazakhstanis.

Idea: Create a series of videos that would convey the feeling that there is nothing more important than home. After all, only when you are at home do you truly feel warm and comfortable.

Implementation: We conducted a survey of different social groups of people on the topic “What is home to you?” Each of the characters had their own answers to the question asked, which we interpreted into a video.

 
Client:
Jusan Bank
Category:
Commercials
Date:
Jusan Bank
Producer
Akzhan Oxykbayeva
Producer
Adil Kaliyev
Director
Islam Nur
DoP
Bakhytbek Samikh
Editing
Islam Nur
Gaffer
Ainur Kazhkarimova
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