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McCafe - To your wave!

McCafe
Project overview

Task: McDonald’s approached us with a New Year’s communication task for the McCafe brand. McCafe is a cozy coffee shop located in McDonald's restaurants, where you can always enjoy a light, relaxed atmosphere, as well as the great taste of coffee, desserts and pastries.

 

Idea: Create a video that conveys the atmosphere of comfort and warmth of the holidays. Show how, in the hustle and bustle of New Year's Eve, McCafe will help you find your wave and give you a magical taste of cheerfulness.

 

Solution: We tried to convey the holiday spirit in the video through the winter mood, bright characters, and dynamic shots with coffee. where the main character tunes in to the desired wave.

Client:
McCafe
Category:
Commercials
Date:
McCafe
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